• Digital Analyst

    Job Locations US-WA-Everett
    Opening Date 3 weeks ago(3 weeks ago)
    Job ID
    2018-1182
    Close Date
    10/1/2018
    Category
    Customer Experience
    Bargaining Unit
    No
    Min Hiring Range
    USD $73,924.00/Yr.
    Max Hiring Range
    USD $81,317.00/Yr.
  • Overview

    The Digital Analyst at Community Transit is empowered to translate data into meaningful insights that tell the story of how customers interact with us from a digital perspective. The Digital Analyst conducts research across multiple platforms to drive data-driven insights that enable decision-making. This person works cross-functionally to plan and lead digital analytics and develop reporting that communicates trends and performance against key performance indicators (KPI’s).

     

    The Digital Analyst is responsible for ensuring that we continue to drive traffic, engage our customers and report progress in a timely manner. To gain further perspective this individual is responsible for administering the following and sharing insights: A/B and multivariate testing, digital surveys and polling, as well as user testing and usability. This position requires strong analytical skills, attention to detail, a positive and professional attitude, and the ability to collaborate in a team environment.

     

    The ideal candidate is an expert at analyzing digital user behavior and delivering actionable insights that guide decision making and optimization. The position is both strategic and hands-on, requiring a passion to improve the customer’s experience.

    Essential Duties

    1. Perform thorough analysis and identify actionable insights aligned with the digital product roadmap and other initiatives.
    2. Develop and manage comprehensive digital reporting that includes the website, social media, email and SMS
    3. Work with business stakeholders to identify key performance indicators for each of our digital touchpoints across the agency.
    4. Build custom dashboards and reports that clearly communicate effectiveness to various audiences aligned with KPI's.
    5. Make findings and recommendations visible across the agency to a variety of audiences, including executive staff.
    6. Facilitate A/B and multivariate testing through the website, social channels and email in order to test improvement hypotheses.
    7. Measure site usability/effectiveness, and present actionable insights and recommendations based on data, results and best practices.
    8. Configure Google Analytics account and other measurement tools to ensure all data is being tracked, funneled and reported accurately.
    9. Reearch and recommend new tools and techniques for measuring the effectiveness of the digital experience for customers.
    10. Provide analysis of features prior to and after launch that measure their success with insights based on success metrics.

    Requirements

    Minimum Qualifications

    Bachelor’s degree with a minimum 3 years relevant work experience and hands-on expertise with a leading analytics product (Google Analytics preferred)

     

    Preferred

    1. Understanding of and familiarity with transit technology
    2. Experience in customer research and focus group testing
    3. Exposure to Agile/Scrum methodology

     

    Entry Requirements for: Knowledge and Skills

     

    Qualification to enter this position requires knowledge of the following:

    1. Digital methodologies
    2. Big data and data mining
    3. Paid social and paid search
    4. Customer surveys and polling
    5. Web platforms and technologies
    6. Various forms of testing, including A/B/Multivariate
    7. Social media management tools and email marketing software

     

    Qualification to enter this position requires skill in:

    1. Gathering and analyzing data and forming logical conclusions
    2. Distilling data and generating reports
    3. Devising ways to better exploit data, identify insights and present results in a stimulating and actionable way
    4. Delivering analysis and insights which shape the direction of the business, services, products or the brand
    5. Influencing others in a matrix organization
    6. Thinking, writing and verbalizing thoughts analytically
    7. Communicating at all levels in the organization (orally, visually and digitally)
    8. Active listening, critical thinking and problem solving
    9. Digital technology and business analysis
    10. Working effectively under pressure, meeting deadlines, and adjusting to changing and competing priorities across complex projects
    11. Researching strategic issues, technology, and techniques; performing analysis and evaluation and providing recommendations
    12. Working both independently and as a team member
    13. Using the Microsoft Office suite of products and services

     

    Physical Requirements

    Reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, repetitive motions, carrying, sitting.

     

    Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or up to a negligible amount of force constantly to move objects.

     

     

    Application Process

    Apply online by September 19, 2018 at https://www.communitytransit.org/employment/opportunities.  Applicants whose qualifications most closely match our job requirements may be scheduled for a variety of tests and background checks.  Applicants that are selected to move forward will be asked for a portfolio or examples to share that represent their process and skills.

     

    Community Transit provides a tobacco-free and drug-free work environment.  As a recipient of federal funds, Community Transit is an Equal Opportunity Employer and does not unlawfully discriminate on any basis prohibited by Federal, State or Local law.  We value and encourage diversity in our workforce.   EOE AA M/F/ Vet/ Disability.  Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability

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