Marketing Campaign Manager

Job Locations US-WA-Everett
Opening Date 2 months ago(5/12/2022 4:44 PM)
Job ID
2022-1462
Category
Customer Experience
Bargaining Unit
No
Min Hiring Range
USD $87,873.00/Yr.
Max Hiring Range
USD $92,267.00/Yr.

Overview

The Marketing Campaign Manager manages marketing campaigns, projects, and programs designed to enhance the visibility and reputation of our brand and drive use of our services. This is one of the key positions tasked with turning the strategic marketing plan into reality— planning and documenting strategy, determining tactics and audiences, building timelines and deadlines, managing creative process, overseeing implementation and deliverables, analyzing and reporting performance, refining and optimizing to increase effectiveness.

 

This role focuses on planning and managing thoughtful, well-executed acquisition campaigns and marketing programs across marketing channels (traditional media, organic and paid digital, social media, content marketing, field marketing) to drive activity. The Marketing Campaign Manager will also be responsible for helping to scale key channels such as digital marketing, social media, and content marketing.

Essential Duties

  1. Translate marketing strategies and initiatives into marketing plans, positioning and go-to-market tactics. Develop and manage campaign and tactical plans, including traditional media, organic and paid digital marketing, social media, content marketing and field marketing. Ensure that goals and objectives are accomplished within prescribed time frames and budget parameters, and evaluate results and/or project effectiveness. 
  2. Write creative briefs, lead kick-off sessions, and provide input to the creative team to assist with the development of creative assets that support marketing campaigns and initiatives. Oversee print and digital advertising and promotion schedules to ensure artwork and deliverables are completed on time and budgets are met.
  3. Create and maintain individual multi-channel campaign calendars built by working backward based on internal/external dependencies in order to hit critical project dates. Help maintain roll-up campaign and content calendars to document and manage timing of all customer-facing marketing.
  4. Work collaboratively across multiple stakeholders to launch projects on time—work with product/service owners in organization to understand their goals and objectives, gather key product information to help craft promotional plans, present strategy documentation for review/approval, and wrangle stakeholders through creative review process.
  5. Develop audience strategies, segmentation, and targeting techniques for each campaign and marketing program. Identify the key marketing tactics (print, web, social, outdoor, etc.) by campaign or marketing program to best reach targeted audience. Create and evaluate media strategies based on go-to-market strategies, business goals, cost, and timing.
  6. Provides guidance, direction and support on development of key digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), digital display and programmatic advertising, organic and paid social media, and content marketing. Help craft messaging strategy and content marketing plans, as well as contributing to content and storytelling.
  7. Develop and analyze performance metrics for marketing campaigns and programs. Develop testing plans and measurement frameworks to trial new ideas for effectiveness. Use data and testing to optimize tactics, targeting, messaging, creative, and content.
  8. Help support digital marketing channels by publishing website content in a CMS (content management system) environment and on social media channels. Help manage customer responses to Marketing social posts and advertising.
  9. Help support the Marketing team as a whole and contribute to Marketing-wide efforts as needed; perform other Marketing duties as assigned.

Requirements

Minimum Qualifications

  1. Bachelor's degree, preferably with an emphasis in a marketing or advertising discipline, or equivalent experience.
  2. 5+ years of professional marketing experience required; experience in an agency and/or in-house corporate environment preferred.
  3. 2+ years of marketing project/campaign planning experience required; both traditional and digital marketing experience preferred.
    Demonstrated ability to build, execute, and scale cross-functional marketing programs.
    Experience in content strategy, editorial planning, and content development (i.e. writing social posts, writing/editing blog posts, etc.) a plus.
  4. Experience in digital marketing, search engine optimization, search engine marketing and social media a plus.
  5. Comfortable with advanced Excel and capable of manipulating data in order to perform analysis required.
  6. Proven ability to thrive in a deadline-driven environment, while working independently and as part of a team required.

OR an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.  

 

 

Entry Requirements for Knowledge and Skills

 

Qualification to enter this position requires knowledge of the following:

  1. Marketing principles, practices, strategies, techniques, and tools.
  2. Advertising tactics, best practices, and methodologies.
  3. Knowledge of media production, communication, and dissemination techniques and methods.
  4. Problem analysis, decision making, follow up and continuous improvement.
  5. Principles and practices of record keeping and records management.
  6. Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.

Qualification to enter this position requires skill in:

  1. Accomplished range of skills from strategic thinking to creative direction to detailed execution.
  2. Outstanding project management skills with the ability to own and drive a project schedule from start to finish.
  3. Strong writing, editing, and proofreading skills.
  4. Strong research skills.
  5. Exhibit good judgment and be able to work independently and make critical decisions in the absence of direct supervision
  6. Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
  7. Ability to analyze and report on campaign performance; adept at testing tools and methodologies, with a bias for data-driven campaign optimization strategies.
  8. Critical thinking; using logic and reasoning to identify possible solutions.
  9. Facilitating diverse groups of stakeholders; developing and attaining consensus. 
  10. Create and deliver dynamic presentations through excellent verbal, written communication and presentation skills.
  11. Computer operation and software utilization (MS Office) in support of programs and projects.
  12. Developing and maintaining effective working relationships with teams/employees, supervisors, managers, Board members, and the general public.
  13. Communication and interpersonal relations as applied in interactions with peers, subordinates, teams/employees, supervisor, the general public, Board members and others.

 

Proficient Performance Requirements for Knowledge and Skills

 

Qualification to fulfill the full range of this position’s duties requires the following knowledge, which may be gained or further developed after entering the job:

  1. Community Transit’s products, services, and programs.
  2. Public Agency policies and procedures.
  3. Transit industry and technology.

Qualification to fulfill the full range of this position’s duties requires the following skills, which may be gained or further developed after entering the job:

  1.  Knowledge of SEO, SEM, and Content Marketing practices, strategies, tools, and trends.

 

Physical Requirements

  • Climbing, balancing, stooping, kneeling, crouching, crawling, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, repetitive motions, carrying.
  • Sedentary Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

 

Application and Selection Process:

  • Apply online at www.communitytransit.org/jobs
  • Only on-line applications accepted.  Application must have a resume, a cover letter, and all supplemental questions answered. 
  • Applicants who meet minimum requirements may be scheduled for tests and interviews to demonstrate knowledge and skills for the position.
  • Applicants for this job may be considered for other openings up to six months after the date this position is filled.

 

Effective January 1, 2022, all new employees must provide proof of fully vaccinated status on or before their first workday. People are considered fully vaccinated two weeks after their second dose in a two-dose series or two weeks after a single-dose vaccine. This includes maintaining any booster dose within 60 days of being eligible, as authorized by the FDA. This directive applies to all employees of Community Transit. If you want more information regarding our Vaccine Policy, please contact Employee Engagement at 425-348-2315 to speak with a representative.

 

If you have a family member, or share the same living quarters of a current Community Transit employee, please let your Human Resources Recruiter know as your eligibility for this position may be affected. Community Transit provides a tobacco-free & drug-free work environment.


As a recipient of federal funds, Community Transit is an Equal Opportunity Employer & does not unlawfully discriminate on any basis prohibited by Federal, State or Local law. We value and encourage diversity in our workforce. EOE AA M/F/Vet/Disability. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability

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