Senior Marketing Strategist

Job Locations US-WA-Everett
Opening Date 4 weeks ago(11/3/2022 7:15 PM)
Job ID
2022-1505
Category
Customer Experience
Bargaining Unit
No
Min (Annual)
USD $94,727.00/Yr.
Min Hiring Range
USD $94,727.00/Yr.
Max Hiring Range
USD $113,672.00/Yr.

Overview

The Senior Marketing Strategist is responsible for leading the strategy, planning, budgeting, execution, and performance measurement for marketing campaigns and marcom projects developed to support Community Transit’s mission, goals, initiatives, and promoting use of Community Transit services and programs.


 


This role focuses on providing strategic and marketing expertise to the creation of thoughtful, well-executed plans for marketing campaigns and marcom projects that span marketing and communication channels (traditional media, organic and paid digital, social media, content marketing, field marketing, earned media, public relations) to drive activity. Acts as a strategic business partner within the agency to coordinate resources within Marketing, in partnership with Communications, and collaboratively across departments and functions.


 


Oversees a group of Marketing Campaign Managers who turn the marketing strategic vision into reality— planning and documenting strategy, determining tactics and audiences, building timelines and deadlines, coordinating across teams, managing creative process, overseeing implementation and deliverables, analyzing and reporting performance, refining and optimizing to increase effectiveness.


 


Also provides direction for content creation and to scale key channels of social media and content marketing.      

Essential Duties

  1. Oversees development of robust strategic and tactical plans for marketing campaigns and marcom projects. Supervises the planning, budgeting, execution, and performance measurement.               
  2. Provides key direction and expertise to team on marketing strategies, tactics, plans, implementation, reporting, and effectiveness.
  3. Provides key direction and feedback on content direction, copywriting and content marketing.
  4. Supervises staff including making hiring, termination, and disciplinary recommendations. Responsible for coaching, motivating, and training staff as well as prioritizing, assigning, and reviewing work.
  5. Works with the Marketing team, Communications team, key stakeholders and cross-departmental partners to translate business goals and objectives into actionable marketing campaign and marcom projects intended to deliver results based on key performance goals.
  6. Translates the agency’s strategic priorities and business plan into short and long range marketing strategic objectives. Creates works plans to prioritize available time and resources.  
  7. Leverages personas and audience insights to drive strategies and recommendations. Considers the needs of different and diverse audiences. Conducts research and testing to ensure creative and tactics resonate with intended audiences.
  8. Establishes timelines and benchmarks for marketing campaigns and marcom projects. Tracks, measures, and reports on performance against agreed upon metrics, working to identify and analyze gaps and develop actions plans to course-correct as needed.
  9. Proactively manages expectations and timelines with marketing senior management, executives, internal stakeholders and partners to negotiate positive outcomes, convey recommended strategies, and attain buy-in.

Requirements

Minimum Qualifications



  • 10 years of experience in multiple areas of marketing (direct marketing, digital marketing, social media marketing, search marketing, content marketing, field marketing, brand positioning, etc.). Experience in an agency and/or in-house corporate environment preferred.



  • 5 years of experience in creating and executing marketing strategies, campaigns, and marcom project plans.



  • 3 years of experience supervising others.



  • Experience determining effective strategies and analyzing results (such as: quantitative, qualitative, market research, A/B testing, and data analytics).

  • Experience marketing and communicating to diverse audiences and experience using personas and/or audience segmentation data for strategic insights.

  • Experience in content strategy, editorial planning, content development, search engine optimization, and copyediting a plus.

  • Comfortable with advanced Excel and capable of manipulating data to perform analysis required.

  • Proven ability to thrive in a deadline-driven environment, while working independently and as part of a team and as a team leader required.



OR
an equivalent combination of education, experience and skills sufficient to successfully perform the essential duties of the job such as those listed above.  


 


 


Entry Requirements for: Knowledge and Skills


 


Qualification to enter this position requires knowledge of the following:



  • Marketing and communications principles, practices, strategies, techniques, and tools.



  • Advertising tactics, best practices, and methodologies. Well versed in both digital and traditional direct marketing.



  • Problem analysis, decision making, follow up and continuous improvement.

  • Marketing metrics and funnel analytics to determine and optimize performance.



  • Storytelling principles and content marketing techniques and trends.

  • Personas, audience segmentation and techniques for reaching, marketing, and communicating to diverse audiences.

  • Current marketing trends, strategies, and execution tactics.

  • Budgetary principles.

  • Supervisory principles, practices, and team dynamics to be an inspiring and effective team leader.


 


Qualification to enter this position requires skill in:



  • Accomplished range of skills from strategic thinking to creative direction to detailed execution.

  • Outstanding project management skills with the ability to oversee a project schedule from start to finish.

  • Strong writing, editing, and proofreading skills.

  • Strong research skills.

  • Exhibit good judgment and be able to work independently and make critical decisions in the absence of direct supervision.

  • Ability to manage time and multiple priorities with a variety of internal and external stakeholders.

  • Ability to analyze and report on campaign performance; adept at testing tools and methodologies, with a bias for data-driven campaign optimization strategies.

  • Developing and attaining consensus across diverse groups of stakeholders.



  • Creating and delivering dynamic presentations through excellent verbal, written communication, and presentation skills.

  • Developing and maintaining effective working relationships with teams/employees, supervisors, managers, board members, and the general public.

  • Applying intentional focusing on equity and inclusion to support an equitable and inclusive work environment and to produce marketing campaigns and materials that better reflect the community.

  • Monitoring, motivating, and evaluating staff.



  • Computer operation and software utilization (MS Office) in support of programs and projects.


 


Physical Requirements


Climbing, balancing, stooping, kneeling, crouching, crawling, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, repetitive motions, carrying.


 


Sedentary Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.


 


Application and Selection Process:


On-line applications only.


 


Applicants who meet the minimum requirements may be asked to provide a portfolio sample of work, scheduled for an interview as well as a variety of tests to demonstrate knowledge, and skills for the position.  The evaluation process may include interviews, background checks, reference checks and various performance tests.    


 


 


Community Transit provides a tobacco-free and drug-free work environment.  As a recipient of federal funds, Community Transit is an Equal Opportunity employer and does not unlawfully discriminate on any basis prohibited by Federal, State or Local law.  We value and encourage diversity in our workforce.  EOE AA M/F/Vet/Disability.  Qualified applicants national origin, sex protected veteran status or disability.

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