Employer Marketing Strategist

Grow Community Transit’s Employer Program as a Marketing Program Strategist!

Partner with employers to make commutes greener and smoother.

Do you care about reducing pollution and road congestion in your community? At Community Transit, we're looking for a Marketing Program Strategist to help grow our employer-focused programs. In this role, you'll join our marketing programs team and partner with businesses to reduce the drive-alone rate of their employees. 

What's the Role?

As a marketing program strategist, you'll partner with employers and businesses to encourage and incentivize workers to use transit for commuting to work and everyday travel. Programs include Commute Trip Reduction (CTR), ORCA for Business programs, and new programs to engage a diverse range of businesses and workers throughout our community.

You’ll have the opportunity to use transportation demand management (TDM) strategies to educate people, inspire behavior change, and make a difference in your community.

Examples of projects you’ll work on:

• Engage major employers, helping them establish and achieve goals to reduce drive-alone trips to their worksites by employees.
• Research employers affected by Washington’s Commute Trip Reduction program and help bring them into compliance with state and local requirements.
• Design and own a small and medium size business outreach initiative that incentivizes businesses to promote sustainable commuting to their workers.
• Help design and pilot a new program to evaluate and celebrate employers who implement effective commute trip reduction programs for their worksites.

Why Join Community Transit?

At Community Transit, we help people get from where they are to where they want to be. We are committed to fostering an inclusive workplace where diversity and individual differences are valued and leveraged. We offer generous compensation and benefits, opportunities for professional growth, a hybrid work environment, and the chance to make a real impact in your community.

As Employer Marketing Strategist, you will support the success and growth Community Transit’s marketing programs for employers and businesses.  You will work with internal and external partners to create innovative strategies that inform and engage target audiences.  You will partner with employers and businesses to encourage and incentivize workers to use transit for commuting and everyday travel. You will also lead Community Transit’s Commute Trip Reduction (CTR) and ORCA for Business programs.

• Create informative, inclusive, and engaging program content and strategies.  Promote the Commute Trip Reduction (CTR) and ORCA Business Accounts programs by using business development techniques such as research, networking, calling, and on-site visits. 
• Create project management plans, timelines, task lists, budgets, and other documentation to ensure projects are tracked and delivered successfully.
• Negotiate contracts, grants, and incentives for TDM programs.   Ensure strategies and program activities are in alignment with Community Transit’s goals and values and are compliant with state and local regulations and grant funding requirements.
• Set, track, and report on the program’s Key Performance Indicators (KPIs) and identify areas for improvement.  Integrate industry best practices and your creative innovations.
• Build and maintain relationships internally, across Community Transit departments, and externally with employers.  Collaborate with these partners to develop the CTR program, goals, and jurisdictional CTR plans.
• Act as a subject matter expert on program marketing and ridership.  Negotiate contracts, grants, and incentives for programs.  Offer insight to stakeholders, as requested.  Lead and contribute to cross-functional project teams.
• Assist the broader marketing team with projects and events, as needed.
• Perform other duties of a similar nature or level.

Minimum Qualifications

• 5 years of experience working in or related to one of the following areas:

• Business-to-business sales (B2B, B2B2C)
• Business development
• Commute trip reduction (CTR)
• Transportation demand management (TDM)
• Sales or account management
• Marketing

• 1 year of experience using Client Relationship Management (CRM) systems such as Salesforce.
• Proficiency with Microsoft Office tools.

An equivalent combination of education and experience to successfully perform the job duties is also accepted.

Knowledge Requirements

• Inclusive marketing practices and techniques.
• Business development strategy and processes.
• Problem assessment and process improvement methods. 
• Budget management.
• Creating project and marketing proposals and briefs.

Skill Requirements

• Fostering an inclusive workplace by valuing and leveraging diversity, equity, and inclusion to uphold Community Transit’s Core Values and achieve the organization’s vision and mission.  Inspiring and fostering team commitment, pride, and trust.  Facilitating cooperation and motivating team members to accomplish group goals while treating others with courtesy, sensitivity, and respect.
• Program design and planning.
• Collaborating cross-functionally with strong interpersonal communication.
• Public speaking and presenting. 
• Effectively managing time and project schedules, including coordinating meetings, assigned actions, and due dates.  
• Ability to negotiate and influence others to achieve business goals and core values.  
• Project management.
• Maintaining objectivity and using data to inform collaborative decision making.
• Compiling, analyzing, and preparing spreadsheets and reports.
• Professional experience with PC-based software such as MS Office, email, and scheduling applications.

Preferred Knowledge and Skills

• Bachelor's degree in marketing, communications, business administration, public administration, urban planning, or a related field.

• Proficiency in Smartsheet or similar cloud-based project management and collaboration tools.
• Experience applying Transportation Demand Management (TDM) strategies.
• Familiarity with Community Transit and transit industry products, services, networks, agencies, and issues.
• Fluency in another language in addition to English.

Working Conditions

Hybrid telework may be available.  Availability is at management discretion and may not be available for this position based on the nature of the work.  Work is performed in an office environment and requires the use of office equipment and technology.  You will be required to move throughout and between different office buildings and may need to complete tasks in noisy environments.  You may also be required to lift and carry materials up to 10 pounds occasionally. 

20-30% of your work will be external, at area employers or partnered community organizations.  This will require you to move between different building locations, in varying weather conditions.

Application and Selection Process

• Only on-line applications accepted. 
• Applicants for this job may be considered for other openings up to six months after the date this position is filled.
• Applicants who meet the minimum requirements may be scheduled for an interview as well as a variety of tests to demonstrate knowledge, and skills for the position.  The evaluation process may include interviews, background check, reference checks and various performance tests.

Employee Benefits

• Employees (and their families) are covered by medical, dental, vision, basic life and disability insurance.
• Employees participate in the Public Employees Retirement System (PERS) and have the option to enroll in the agency’s deferred compensation plan.
• In addition to WA Paid Sick Leave, employees in this position, accrue of 24 days of Paid Time off (192 hours) in their first year and ten (10) paid holidays throughout the calendar year.
• Full list of all benefits and details can be found here.

If you are related to or share the same living quarters of a current Community Transit employee, please let your Recruiter know as your eligibility for this position may be affected.

Community Transit provides a tobacco-free and drug-free work environment.  As a recipient of federal funds, Community Transit is an Equal Opportunity Employer and does not unlawfully discriminate on a basis prohibited by Federal, State or Local law.  We value and encourage diversity in our workforce.  EOE AA M/F/Vet/Disability.  Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.